Ritu Kumar, the ace Indian wear designer unveiled her latest bridal collection at the ongoing India Bridal Fashion Week 2013. Being a veteran in the industry she has a perfect sense of colour and design which reflects in her work. The new collection is bold, vibrant and stylish yet rooted in tradition, which makes her collection truly unique.
Keeping to her signature style, the collection is a perfect blend of exquisite designs with intricate detailing and signifies the epitome of elegance. The colour palette is rich and alluring with hues of silver, gold, muted off whites and beiges moving into brighter colours like reds, orange and fuschia.
The detailing is inspired by conventional zardozi embroidery work and motifs. She has given the traditional Kanjeevaram weave a contemporary twist by incorporating modern designs and motifs and turned it into a classy wedding wear.
The collection comprises of heavily embroidered sarees, flowing anarkalis and ornate lehengas. To review her collection in three words, we would describe it as rich, elegant and chic and recommend all brides-to-be who are looking for a blend of traditional and contemporary to check out this new line! The collection would be available at all Ritu Kumar stores across the country.