L’Oréal Professionnel unveiled their Royal wedding collection amidst great fanfare at The Oberoi in Mumbai on 6th April 2012. The collection presented a majestic range of outstanding wedding hair styles designed to make the Indian bride shine. Gorgeous models were seen walking the ramp, sporting stunning hair styles and dressed in outfits by leading wedding designers.
The evening bore witness to the magic worked by some of India’s best creative hairstylists, armed with L’Oréal Professionnel’s unique range of products and under the guidance of Creative Expert Laurent Decreton. Each hair stylist channeled their own inspirations and visions of an ideal hairstyle and came up with a unique and exclusive look for the discerning Indian bride. Aseem Kaushik, Director, L’Oréal Professionnel, explains the significant role of L’Oréal Professionnel in equipping professional designers with ideal products, tools, education and business development ideas. With names like Ethereal Princess, Sculpted Tiara, The Veil, The Sea Shell, Swirling Sands, Mythical Sweep, Sensuous Waves and Vintage Embrace, the looks were as were as mystical and enchanted as they sound. While the first 3 looks were apt for a romantic honeymoon, the sea shell updo was designed for a beach wedding. The famous Mohawk look was given a feminine and elegant twist in the swirling sand hair do. Laurent Decreton, Creative Ambassador for L’Oreal Professionnel aimed at creating a modern interpretation of wedding looks by creating a perfect fusion of tradition and modernity, which is exactly what this collection portrays.
L’Oréal Professionnel has always understood the importance of perfection for any bride on her wedding day and therefore it is always adapting and innovating techniques, products and styles to suit the Indian bride. With this collection, the brand forays into interesting and unique hairstyles to suit the contemporary Indian bride.