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Affordable Fashion by Karmik at LFW 2012

A KARMIK creation for Lakme Fashion Week 2012

Pradeep and Neha Hirani the leading couple of the Indian fashion industry, just launched the most innovative label – Karmik at the ongoing Lakme Fashion Week and expanded their portfolio by adding a whole new and interesting dimension to it.

 The idea behind this concept is to create affordable designer wear thus bridging the gap that currently exists between the very high range and low range.  This will be the mid-ranged collection from the country’s top designers like Rohit Bal, Anamika Khanna, JJ Valaya, Rocky S, Falguni & ShanePeacock, Rana Gill, Shantanu and Nikhil, Rina Dhaka, Neeta Lulla and Kavita Bhartia. The range will be reasonably priced without compromising on the quality and at the same time will retain each designer’s individual creativity.

Ranna Gill for KARMIKRanna Gill for KARMIK Shane & Falguni for KARMIKRohit Bal for KARMIKRina Dhaka for KARMIKRocky S for KARMIKShantanu & Nikhil for KARMIK at LFW 2012

Karmik promises to provide the best of Indian designer wear at affordable prices and easily accessible.  The currently available designer labels are not only steeply priced, but are also proximally inaccessible. Hence today’s woman has lesser choice and thus she invariably ends up buying mass brands that, although affordable, are both non-exclusive and non-aspirational. Hence there is a tremendous scope of developing a retail model which will cater to the desires of today’s woman, who is pressed for choice when it comes to buying affordable designer Indian wear.

Sonakshi Sinha for Karmik at Lakme Fashion Week

The collection was showcased with Sonakshi Sinha opening the ramp in JJ Valaya’s creation for Karmik. According to designer JJ Valaya, a prospective customer who is stuck between the low and high price range will step up and invest in sensible fashion while someone who regularly shops designer labels, will end up buying several instead of one. Thus Karmik aims to tap the best of both worlds.

The store is all set on achieving a pan India presence. The average price point would range between Rs 5,000 to 6,000 (UDS 100) per garment and Karmik is committed to openning 60 stores across the country in the next few years. Retaining the aesthetics and design philosophy of each designer, Karmik will house ethnic Indian wear including a range of sarees, salwar kameez and tunics; exclusively sampled and crafted by some of the nation’s biggest designers.

Karmik garments will lay emphasis on age old Indian textures, motifs and crafts with a view to contemporize the classic Indian silhouettes and designs to give them a more modern edge.

This was quite an interesting show as it was the first time in the history of the Indian Fashion Industry that so many top designers walked the ramp for one particular brand.

Author: Candice | Posted on: March 6, 2012 at 6:06 pm | Posted under: Beauty & Style, Events, Fashion, Shop Till You Drop, Wedding Clothes, Wedding News, Wedding Shopping, Wedding Trends, Wedding Trousseau | Bookmark the permalink | Post a comment or leave a trackback: Trackback URL


  1. Kanchan
    Posted March 13, 2012 at 12:29 pm | Permalink

    Where is the store located for Karmik label

  2. Marry Me
    Posted March 19, 2012 at 1:15 am | Permalink

    Hi Kanchan,

    The Store for Karmik is not open yet. We will keep you posted about the opening right here on our blog.

    Team Marry Me

  3. Swet
    Posted July 22, 2012 at 10:46 pm | Permalink

    Has the store opened ? Can I check in pune or mumbai

  4. Shivani Gupta
    Posted August 12, 2012 at 9:47 pm | Permalink

    Let me know when the shop opens specially if it does in south Mumbai.

  5. Marry Me
    Posted August 13, 2012 at 11:28 am | Permalink

    Hi Shivani,

    The shop opened this Saturday 11th August 2012. The shop is located in Bandra west, Mumbai

  6. Marry Me
    Posted August 13, 2012 at 11:35 am | Permalink

    The store has opening in Bandra, Mumbai. We are open all days of the week except Mondays.


  7. punita vijan
    Posted September 24, 2012 at 6:41 pm | Permalink

    pls tel me where the store is located in mumbai

  8. anonymous
    Posted January 21, 2013 at 4:57 pm | Permalink

    the karmik stores are open at several locations in delhi
    they are at
    1. moments mall, Kirti nagar
    2. pacific mall near subhash nagar

    both malls are near by the metro stations just have a check on the collections………….

  9. anonymous
    Posted January 21, 2013 at 4:58 pm | Permalink

    in mumbai we have stores at JUHU, near hotel sea princess.
    Soon we are opening one at R-City Mall, Ghatkopar.

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